The formula (we call it your Miracle Growth Formula) is simple. We've developed a four step process that combines strategic branding with tactical business development to achieve "off the charts" growth. Whether you need one step or all steps, we're here to help.

1. Discover your Strengths: We identify what you are best in class at delivering by uncovering leadership and your organization’s core strengths. This is the root of your business that we help you stabilize and strengthen to grow.
more

2. Grow your Customers: Are you levering the 80/20 rule? If you’re like most businesses 80% of your revenue comes from 20% of your customers. How well do you know those customers? We uncover what they really value resulting in a higher yield.
more

3. Transplant your Offering: We morph your product to a service and your service to a product to create a real differentiator. This differentiator makes the competition irrelevant and helps your company blossom with less resources.
more

4. Fertilize your Business: We map out a high touch reach and frequency calendar to connect with your ideal customers. This ensures your business flourishes and continues to bear fruit. more

Discover your Strengths:

Strategic Positioning
Strategic Alignment
Strategy Simplified

Grow your Customers:

Customer Survey (on-line and telephone interviews)
Touch Point Audit
Branding or Re-branding

Transplant your Offering:

Business Model Differentiator
Employee Engagement Survey & Training
Sales/Service Training & Coaching

Fertilize your Business:

Reach & Frequency Calendar
Communication including: Web Design with SEO/SMO, Newsletters, Webinars, Brochures, Case Studies, PR, Tradeshows, Events

Our Approach

Whatever step we're climbing we climb it together. Nothing worth doing can be done alone. We've developed a series of questionnaires to understand your current reality. From there we debrief and dialogue, collaborate and brainstorm to fill in the blanks. We analyze, summarize and provide you with conclusions and recommendations. We use visual models and graphs to tell your story so it's easy to translate and communicate internally to your team and externally to your customers.

Discover your Strengths:

Strategic Positioning: Think the Big 3 automakers and you get a sense of how critical positioning really is. It doesn't matter how great you think you are, it matters how great your customers perceive you to be. External influences like a changing market, new competitors and different customer needs mean you have to regroup, refocus and re-launch. If your sales/growth is on the decline it's time to reposition. Working inside out we build your unique competitive advantage.

Strategic Alignment: United we stand, divided we fall. In any organization everything flows from the top down meaning leadership alignment is a must. Often we think we're on the same page only to have some kind of a crisis hit and mayhem ensues (well maybe not complete mayhem but you get the picture). Building a solid foundation or focus that doesn't change in times of rapid change goes a long way in building trust and confidence, precursors to innovation. Working with your leadership team we build the real deal, a rock of Gibraltar foundation so you are equipped to whether any storm and effortlessly navigate all waters to reach your destination on time or ahead of schedule. Not to mention the journey is way more fun!

Strategy Simplified: If I had a buck for every leader I've heard say "I keep telling them, they just don’t understand" I'd be a multi-millionaire (well not quite a multi-millionaire but close). Leaders typically are highly conceptual thinkers, able to connect a pile of seemingly unrelated information and formulate a strategy to move the company forward into profitable growth. The challenge, when you talk to your team they don't track with you. Most of the world needs frameworks or models to understand unfamiliar or complex, intangible concepts. We've developed a framework to help your team understand your strategy so they make better decisions, prioritize and come up with better ways to do what they do. Innovation and creativity, a must for organizations in North America, happen when people understand the big picture. We provide you with the tools to communicate to your strategy to your team and help them understand when and why it is changing.

Grow your Customers:

Customer Survey: You think you know what they want, but do you really? There's nothing like getting it "from the horse's mouth" so to speak. Not to mention, a third party vendor is objective, unbiased and able to gather a lot of information your customers simply wouldn't tell you. After all they, like you, they don't want to hurt your feelings. Typically we start with an on-line survey, once those results are analysed we talk to key customers, one on one, to get the full story and valuable insights and information. Whether you have a problem you need solved (and need to identify the root cause) or want to grow your business, a customer survey will give you the answers you need.

Touch Point Audit: We walk a mile in your customer's shoes to get insight into how they "experience" your organization. We audit all of your touch points from first contact (suspect) to initial purchase (customer) to long term relationship (advocate/evangelist) to get a bird's eye view of the complete customer experience. We check for inconsistencies, gaps, holes that a customer could fall through that impact or (gulp) end the relationship. This is the key to building a brand that walks the talk and building a company that attracts customers for life.

Branding or Re-branding: You only get one chance to make a first impression. Your name, your tag line, your logo; all tell a story about who you really are. Your brand is the personality of your organization. Today's savvy customer can sense in a nano second whether you are the real deal. We develop your look and feel based on who you are at the core, developing a brand that will withstand the test of time.

Transplant your Offering:

Business Model Differentiator: People buy solutions to problems. They also "think" of you based on their first interaction. How are you telling your story and demonstrating that you are the must have solution for today and tomorrow? We develop a visual model that highlights your full solution, demonstrates you are easy to do business with and shows how you solve your customer's biggest problem(s).

Employee Engagement Survey and Training: It's a fact, organizations with engaged employees financially out perform their counterparts. The formula for engagement is simple. Provide people with an understanding of self first, then improve communication to build trust so you have a "safe environment" that promotes and rewards innovation and creativity. We take the pulse of your organization by conducting a survey both on-line and in person interviews. From there, we co-develop half day and full day workshops using experiential learning techniques to drive home the concept and transfer new skills to your team.

Sales/Service Training and Coaching: The #1 reason customers leave is perceived indifference, they believe no-one cared. Most often, customers leave due to a service delivery failure. It's not because there was a problem, it's because the problem wasn't handled properly, if at all. We provide your front line with the tools they need to make it right for your customers. When it comes to getting new customers, cold calling in a cluttered market space can be daunting. We develop win/win strategies to connect with key decision makers, shorten the sales cycle and improve conversions.

Fertilize your Business Services:

Reach & Frequency Calendar: Developed using the winning advertising formula, your annual growth calendar focuses your efforts so you connect with your customers more often with the right message to add value, build relationships and increase revenue. Attracting customers is so much easier with a pull rather than a push strategy!

Communication including: Web Design with SEO/SMO, Newsletters, Webinars, Brochures, Case Studies, PR, Tradeshows, Events.

How are you connecting with your customers? We'll help you figure out the best vehicle(s), then develop and design it from start to finish to differentiate your offering.



home solutions resources client profile blog contact	The formula (we call it your Miracle Growth Formula) is simple. We've developed a four step process that combines strategic branding with tactical business development to achieve "off the charts" growth. Whether you need one step or all steps, we're here to help. 1. Discover your Strengths: We identify what you are best in class at delivering by uncovering leadership and your organization’s core strengths. This is the root of your business that we help you stabilize and strengthen to grow. more 2. Grow your Customers: Are you levering the 80/20 rule? If you’re like most businesses 80% of your revenue comes from 20% of your customers. How well do you know those customers? We uncover what they really value resulting in a higher yield. more 3. Transplant your Offering: We morph your product to a service and your service to a product to create a real differentiator. This differentiator makes the competition irrelevant and helps your company blossom with less resources. more 4. Fertilize your Business: We map out a high touch reach and frequency calendar to connect with your ideal customers. This ensures your business flourishes and continues to bear fruit. more Discover your Strengths: Strategic Positioning Strategic Alignment Strategy Simplified Grow your Customers: Customer Survey (on-line and telephone interviews) Touch Point Audit Branding or Re-branding Transplant your Offering: Business Model Differentiator Employee Engagement Survey & Training Sales/Service Training & Coaching Fertilize your Business: Reach & Frequency Calendar Communication including: Web Design with SEO/SMO, Newsletters, Webinars, Brochures, Case Studies, PR, Tradeshows, Events Our Approach Whatever step we're climbing we climb it together. Nothing worth doing can be done alone. We've developed a series of questionnaires to understand your current reality. From there we debrief and dialogue, collaborate and brainstorm to fill in the blanks. We analyze, summarize and provide you with conclusions and recommendations. We use visual models and graphs to tell your story so it's easy to translate and communicate internally to your team and externally to your customers. Discover your Strengths: Strategic Positioning: Think the Big 3 automakers and you get a sense of how critical positioning really is. It doesn't matter how great you think you are, it matters how great your customers perceive you to be. External influences like a changing market, new competitors and different customer needs mean you have to regroup, refocus and re-launch. If your sales/growth is on the decline it's time to reposition. Working inside out we build your unique competitive advantage. Strategic Alignment: United we stand, divided we fall. In any organization everything flows from the top down meaning leadership alignment is a must. Often we think we're on the same page only to have some kind of a crisis hit and mayhem ensues (well maybe not complete mayhem but you get the picture). Building a solid foundation or focus that doesn't change in times of rapid change goes a long way in building trust and confidence, precursors to innovation. Working with your leadership team we build the real deal, a rock of Gibraltar foundation so you are equipped to whether any storm and effortlessly navigate all waters to reach your destination on time or ahead of schedule. Not to mention the journey is way more fun! Strategy Simplified: If I had a buck for every leader I've heard say "I keep telling them, they just don’t understand" I'd be a multi-millionaire (well not quite a multi-millionaire but close). Leaders typically are highly conceptual thinkers, able to connect a pile of seemingly unrelated information and formulate a strategy to move the company forward into profitable growth. The challenge, when you talk to your team they don't track with you. Most of the world needs frameworks or models to understand unfamiliar or complex, intangible concepts. We've developed a framework to help your team understand your strategy so they make better decisions, prioritize and come up with better ways to do what they do. Innovation and creativity, a must for organizations in North America, happen when people understand the big picture. We provide you with the tools to communicate to your strategy to your team and help them understand when and why it is changing. Grow your Customers: Customer Survey: You think you know what they want, but do you really? There's nothing like getting it "from the horse's mouth" so to speak. Not to mention, a third party vendor is objective, unbiased and able to gather a lot of information your customers simply wouldn't tell you. After all they, like you, they don't want to hurt your feelings. Typically we start with an on-line survey, once those results are analysed we talk to key customers, one on one, to get the full story and valuable insights and information. Whether you have a problem you need solved (and need to identify the root cause) or want to grow your business, a customer survey will give you the answers you need. Touch Point Audit: We walk a mile in your customer's shoes to get insight into how they "experience" your organization. We audit all of your touch points from first contact (suspect) to initial purchase (customer) to long term relationship (advocate/evangelist) to get a bird's eye view of the complete customer experience. We check for inconsistencies, gaps, holes that a customer could fall through that impact or (gulp) end the relationship. This is the key to building a brand that walks the talk and building a company that attracts customers for life. Branding or Re-branding: You only get one chance to make a first impression. Your name, your tag line, your logo; all tell a story about who you really are. Your brand is the personality of your organization. Today's savvy customer can sense in a nano second whether you are the real deal. We develop your look and feel based on who you are at the core, developing a brand that will withstand the test of time. Transplant your Offering: Business Model Differentiator: People buy solutions to problems. They also "think" of you based on their first interaction. How are you telling your story and demonstrating that you are the must have solution for today and tomorrow? We develop a visual model that highlights your full solution, demonstrates you are easy to do business with and shows how you solve your customer's biggest problem(s). Employee Engagement Survey and Training: It's a fact, organizations with engaged employees financially out perform their counterparts. The formula for engagement is simple. Provide people with an understanding of self first, then improve communication to build trust so you have a "safe environment" that promotes and rewards innovation and creativity. We take the pulse of your organization by conducting a survey both on-line and in person interviews. From there, we co-develop half day and full day workshops using experiential learning techniques to drive home the concept and transfer new skills to your team. Sales/Service Training and Coaching: The #1 reason customers leave is perceived indifference, they believe no-one cared. Most often, customers leave due to a service delivery failure. It's not because there was a problem, it's because the problem wasn't handled properly, if at all. We provide your front line with the tools they need to make it right for your customers. When it comes to getting new customers, cold calling in a cluttered market space can be daunting. We develop win/win strategies to connect with key decision makers, shorten the sales cycle and improve conversions. Fertilize your Business Services: Reach & Frequency Calendar: Developed using the winning advertising formula, your annual growth calendar focuses your efforts so you connect with your customers more often with the right message to add value, build relationships and increase revenue. Attracting customers is so much easier with a pull rather than a push strategy! Communication including: Web Design with SEO/SMO, Newsletters, Webinars, Brochures, Case Studies, PR, Tradeshows, Events. How are you connecting with your customers? We'll help you figure out the best vehicle(s), then develop and design it from start to finish to differentiate your offering.